So I was designing bags, looking at colors, options… taking with artists and metal smiths and I got to thinking:
“How can I expose these bags to game shops all over the USA?”
I thought of bulk mailing.. yeah making a flyer that I can send to shops all over the America and they can learn about our awesome bags and awesomer wholesale program. Yes I know about that word back there… I like it… anyway.
So I looked up getting a hold of an address list .. hey not a big whoop, like $50 for a few thousand shops great!
Then I went to USPS to see the bulk mailing rates, figuring it would be cheap to send out like ONE page….
$3,000 – $4,000 YIKES !!!
Postcards were still spendy as well. So I had what appears to be a brilliant idea right now .. maybe later that may prove to be false but I thought about having gamers that like our bags print out the “invitation” I made for shop owners to buy wholesale and bring them in to the shops themselves.
So I decided an incentive would be to give away ANY bag we make (even Celtic Medal ones, and whatever gets developed in the future) if the shop signs up.
So that’s what I did.
Print it out, put your email in the box at the bottom of the page and hand it to the shop owner/manager.
Heck you can do this all over your city, as much as you want.
When the shop signs up and places their first order, BOOM! I contact you and you can tell me what bag you want for your troubles.
Does that seem cool? Is it fair.. it’s not slimy is it?
I call it Guerrilla Marketing !